Market Research & Analysis
Throughout my marketing journey, one constant has been the use of data-driven insights to strategize campaigns and initiatives. I have engaged with data through coding, primary and secondary market research, visual dashboards, and various software applications.
01
Market Analysis for Megaputer Inc
Analyzed keyword relevance by scraping data from 600+ blogs and applied topic modeling to enhance content optimization. Extracted competitor reviews from third-party sites to strategically position Megaputer's product in the market.
02
Meta Ads for Qdoba
Utilized A/B testing and two behavioral theories (Maslow's Hierarchy of Needs and Motivational Conflict) to place and track the performance of four ads on Qdoba's official page, analyzing which theory was more effective for consumers.
03
Re-launching the MBA Program in Purdue
Developed a comprehensive proposal to relaunch Daniel's 2-Year MBA program, including a prototype syllabus, timeline, financial budget, past MBA trend analysis, and a positioning and marketing strategy.
04
STP & Competitor Analysis For Pastel Therapy
Executed a pre-launch STP and competitor analysis to gain insights into the subscription box market. Leveraged this data to craft a strategic product roadmap and develop buyer personas for precise audience targeting.
05
Pinterest for Dummies
Developed a detailed slide deck to provide guidance to novice marketers on maximizing the potential of Pinterest. It provides fundamental features, as well as strategies for setting up ads aligned with specific marketing objectives.
06
L'oreal in China
Devised the brand's value proposition and positioning with L’Oreal. Conducted situational analysis to shape promotional, advertising and distributional strategies and evaluated net sales, brand awareness, and customer perceptions.
07
Strategic Roadmap for stickK
Assessed stickK's strategic direction between B2C, B2B, or a hybrid approach. Evaluated alignment with behavioral economics, revenue potential, scalability, and market positioning, considering opportunity costs and trade-offs.
08
ChatBot for 'Nails Nirvana'
Designed a ChatBot for "Nails Nirvana," a fictional local salon in West Lafayette, to handle FAQs and streamline the customer journey, eliminating the need for phone inquiries and enhancing every touchpoint.
